2027 Advertising Media Kit

Put your business in every visitor’s hands.

For 18 years, Free Tourist Book has been the coupon book Alabama Gulf Coast vacationers pick up at the grocery store, find in their rental, and keep in their bag all week.

The 2026 Free Tourist Book cover, with Rouses Markets and Happy Harbor Marina ads
  • 300KBooks printed each year
  • 1.2MAnnual readership
  • 125+Distribution outlets
  • 2M+Website visitors a year
  • 90%Advertiser renewal rate
  • Since 2009On the Gulf Coast

Why advertisers stay

Built for how tourists actually shop

Visitors get the book on arrival and use it to decide where to eat, play and shop. With the new Gulf Shores International Airport and six nonstop Allegiant routes, more of them are arriving every season.

In every Rouses checkout lane

Rouses Markets sponsors the book at each checkout lane in Orange Beach, Gulf Shores, Daphne and Spanish Fort.

In the arrival packet

Over 40 vacation rental companies put the book in arrival packets, and cleaning services restock rooms after every turnover.

Pocket-size, full color

A compact booklet that fits in a purse, with brilliant 4-color ads designed to stop the eye and start the sale.

Results you can measure

Coupon redemptions give you a clear way to track your return. New geofencing campaigns run throughout the season.

Flexible payment

Interest-free payment plans, with custom packages built to fit your budget.

Print plus digital

Pair the book with a feature on FreeTouristBook.com, Google Ads and our digital coupon solution.

Stevie, the Free Tourist Book mascot

Where the books go

125+ places visitors already stop

Rouses MarketsVacation rental companiesCondo front desksHotels & resortsRV parksConvenience storesRestaurantsChamber & welcome centersEvents & car shows
  • Rouses Markets Beach Stores
  • Rouses Spanish Fort
  • Rouses Daphne
  • Shell Stations Beach Express
  • Shell Station on Toll Bridge Rd
  • Caribe (all 3 buildings, with stands)
  • Caribe Front Desk
  • Turquoise Place Front Desk
  • Gulf Shores Rentals
  • Relax on the Beach
  • Hampton Inn Orange Beach
  • Silver Creek Condos on the Beach
  • Reed Vacation Rentals Ft. Morgan
  • Liquid Life Vacations
  • Shades at the Wharf
  • Shades on the Beach
  • Lighthouse
  • West Beach Grill
  • Crystal Shores
  • Island Winds West Beach
  • Sugar Sands
  • Beach Ball Properties
  • Bella Beach Properties
  • Beach House Grill
  • Phoenix I
  • Phoenix II and III
  • Phoenix V
  • Phoenix VI
  • Phoenix VII
  • Phoenix VIII
  • Phoenix All Suites
  • Phoenix on the Bay
  • Phoenix East
  • Phoenix East II
  • Phoenix Orange Beach
  • Grand Bay Welcome Center
  • Welcome Orange Beach
  • Welcome Gulf Shores
  • Sassy Bass Marketplace
  • Cricos (Restaurant)
  • Plantation
  • Surf & Racquet Club
  • Cobalt (Restaurant)
  • Cosmos (Restaurant)
  • Wharf East Building
  • Wharf West Building
  • Bender Realty
  • Luxury Rentals at the Wharf
  • Luxury RV
  • Courtyard by Marriott
  • Pandion RV near Wharf
  • Doc’s RV
  • Buena Vista RV
  • Gulf State Park RV
  • Gulf Breeze RV
  • Island Retreat RV
  • Gulf Coast RV
  • Sugar Sands RV
  • Heritage Motor Coach RV
  • Fort Morgan RV
  • Lake Osprey RV Resort
  • Island House
  • Prickett Properties
  • Sunset Properties
  • Aronov Properties – SeaChase OB
  • Tradewinds 702
  • Sunswept
  • Perdido Beach Resort
  • Brett Robinson Main Office
  • Poole and Associates
  • Aqua Rentals
  • Aqua Vacations
  • Gulf Sands Rentals
  • Quality Inn
  • Beachside Resort
  • OceanHouse
  • Sugar Beach Properties
  • Old Time Pottery
  • Dollar General Gulf Shores
  • Dollar General Orange Beach
  • Dollar General Ft. Morgan
  • Dollar General Co. Rd. 10
  • iTrip Vacations
  • Holiday Properties
  • CL Rentals
  • Sugar Sands Realty
  • Romar House Rental and Sales
  • Three Palms Vacations
  • Beach Getaways
  • Picard Realty Rentals
  • Flip Flop Vacations
  • Harris Property Management
  • Gulf Front Rentals
  • Coastal Properties
  • Luna Beach Properties
  • Gulf Shores Chamber Office
  • Orange Beach Chamber Office
  • Races, car shows and events
  • Snowbird meetings
  • Printing Zone
  • One Club

Ad sizes

One bold format: the double truck

Every ad runs across a full two-page spread of the booklet, so your business gets the whole view when a visitor opens to you.

Trim size
11.5 in × 3 in
Pixels
3450 × 900 px
Resolution
300 ppi
Color
Full color, CMYK
Bleed
None. Ads are bordered with a 1 pt rule
Gutter
3/4 in at center (at least 3/8 in each side of the centerline)
Your sample ad

The shaded band marks the binding gutter. Keep live text, logos and important images out of it, since perfect binding can clip them. Color and texture across the gutter are fine; continuous text and photo subjects are not.

FreeTouristBook.com

Your own page on a high-traffic site

More than 2 million visitors a year use FreeTouristBook.com to save money and find the perfect place to stay. Advertisers get a prominent home-page banner and a dedicated business page with photos, a full description, a map, and links to their website and social media. Change your message whenever you need to, and contribute to our blog to reach even more visitors.

We also partner with Alabama Beaches at GulfShores.com. Their deal listings send visitors who tap “Redeem” straight to a Free Tourist Book page with your coupons.

Alabama's Beaches deal card with Visit Website and Redeem buttons

Plus, from our team

  • Google Ads and other digital marketing
  • Custom design of menus, rack cards, flyers and postcards
  • Hassle-free ordering and delivery of print and marketing collateral
  • Content writing and editing for websites, blogs and emails
Your page, live on FreeTouristBook.com
freetouristbook.com

2027 Pricing

Ask your Sales Representative about Special Pricing or Discounts

  • Interest-free payment plans
  • Custom packages built around your budget
  • Ask about bundling print, web and digital marketing

Check out our sister companies

Let us boost your presence in our gorgeous community.

251.550.5580